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Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.

What is the single most important thing between you and the once-in-a-lifetime fish? The fishing line. The way you fish determines the best type of line for you: braided line (a.k.a. braid or superline) or monofilament line (commonly known as mono). With our Sufix fishing lines there’s nothing you can’t catch! Every fisherman has their preferences what makes a fishing line good. And those requirements vary significantly depending on the fishing style and conditions. The Sufix mono and braided fishing lines include products developed for all applications: blue water, inshore, fresh water lakes, small streams, big rivers and white water.

With over two centuries of experience, the innovative craftsmanship of VMC design shows in every product. Award-winning hooks for every style fishing, many with first to market features, plus rigs, jigs and terminal tackle second to none. Forged from the finest grades of Hi Carbon and Vanadium® Steel with cutting edge point technology and advanced designs that incorporate input from pro anglers across the country and around the world result in hooks with faster penetration and less thrown hooks.